Think you have what it takes to hit the Forum 2018 stage? Here’s what you need to know to submit a speaking proposal.
1 – REQUIREMENTS
To submit a speaking proposal for the Forum 2018, we require the following:
- The name, title/position and company of the speaker who will be presenting
- The proposed title of the session along with a narrative description
- A sample PowerPoint presentation (so we can see what kind of slides you create)
- Video of the speaker presenting a session
- Referrals, references and/or recommendations from other conferences and events
2 – WHO ATTENDS
The Financial Brand Forum is built for marketing, advertising, branding and retail executives working in the North American banking industry.
Over 1,500+ people are projected to attend The Financial Brand Forum 2018, representing over 600 different financial institutions and more than $8.0 trillion in combined assets.
Attendees work at financial institutions with an average asset size of $15 billion and a median asset size of $1 billion. 91% of attendees are from the U.S., and 5% come from Canada.
Roughly two-thirds of attendees will work directly for a retail financial institution — over 1,500 banking executives total. 63% of the attendees are VP-level or higher. The most common titles attendees hold include CEO, CMO, COO, EVP, VP and AVP.
3 – WHAT ATTENDEES WANT
Attendees at The Financial Brand Forum don’t want just “good speakers,” they want great teachers. They are more interested in “how to” instead of “why you should.” They enjoy learning about what the future holds, but what they really want to learn is what they can do now — today — ideas and insights to do their jobs faster, more effectively, more efficiently and with greater impact/ROI.
Attendees also want sessions that have been specifically tailored to address the priorities and concerns of retail banking institutions.
They are generally not interested in sessions that present research findings (e.g., data dumps).
4 – TOPICS
Attendees want sessions that have been specifically tailored to address the priorities and concerns of retail banking institutions. They are generally not interested in sessions that present research findings (e.g., data dumps).
- Digital marketing strategies
- Data analytics, predictive analytics, AI and big data
- Marketing segmentation, personalization and automation
- Customer experience strategies (CX and UX)
- Digital transformation strategies
- Branch experience, branch design, branch strategies
- Onboarding and cross-selling strategies
- How to increase products-per-household, depth-of-wallet
- Growing loans, strategies to increase lending volume
- Getting consumers to switch, growing deposit relationships
- Building a marketing strategy/plan
- Branding strategies, brand identity design
- Building a branded culture, getting staff to “live the brand”
- Marketing metrics, establishing marketing ROI
- Social media marketing strategies and case studies
- Online advertising, advertising on mobile devices
- Growing relationships with Millennial banking consumers